Ghana Premier League headline sponsor, betPawa as part of the partnership deal with the Ghana Football Association will be introducing the Locker Room Bonus to aid the clubs financially.
On Wednesday, the domestic football governing body (GFA) signed a three-year sponsorship deal with betPawa, worth $6 million.
The announcement was made at a special signing ceremony held at the Headquarters of the Ghana FA in Accra on Wednesday morning.
Having agreed-upon principle, the GFA will pay clubs a Locker Room Bonus for each match won.
The move to introduce the Locker Room Bonus is to help in the paying of winning bonuses for the various clubs.
betPawa will also invest $6 million in the Ghana Premier League as title sponsors.
Again, a “betPawa Pitch” will be built in Prampram and will be rented out to clubs at a reduced rate.
The partnership between betPawa and the Ghana Football Association is aimed at properly marketing and positioning the elite league to become an African phenomenon as one of the most successful and attractive leagues on the continent.
Signing on behalf of betPawa, international superstar and betPawa stakeholder Mr Eazi highlighted that “the company’s high appetite for growing and harnessing talents, creating opportunities and rewarding fans across its markets are a few of the many reasons for partnering with the GFA”.
GFA President Mr Kurt Edwin Simeon-Okraku on his part commended betPawa for the partnership. “On behalf of the Executive Council and the football fraternity in Ghana I wish to thank you for your support”.
Mr Okraku further pointed out that Ghana is blessed with a lot of football talents and evidence is seen through the display of soccer artistry across the various leagues. He further stated that “for the country to be able to compete fiercely and on equal footing with other talents across the globe, there is the need for companies like betPawa and corporate Ghana to contribute to complement the effort of the Government.
betPawa have over the years been activating a lot of Corporate Socially Responsible activities aimed at championing responsible gaming, an action which is high on the corporate agenda of the company, empowering customers to be economically independent and helping to imbibe the spirit of philanthropism in customers across its markets. These CSR activities include the Dream Maker and WIN BIG, Give Back campaigns among many others.
The 2022/23 domestic top-flight campaign is scheduled to be launched on September 2 with the league kicking off on the weekend of September 9-12, 2022.